There are a multitude of pay-per-click providers available.
The most popular are Google Adwords and Overture who deliver
'sponsored links' into a range of search engines and ISP
portals.
Managing a pay-per-click campaign can be both time-consuming
and expensive, particularly if you are not familiar with
the best techniques. Triangle have extensive experience
in operating pay-per-click campaigns for our clients. The
key to our success is to ensure that the budget you have
available is worked as hard as possible.
Most pay-per-click services work on a keyword bidding basis.
The more you bid, the higher up the 'sponsored listings'
your site will appear. However, if you opt for generic search
terms that relate to your industry, the odds are that you
will face a lot of competition and pay a premium for your
traffic. Triangle carry out extensive research to ensure
that your fixed monthly budget delivers the maximum number
of clickthroughs.
What's more, we'll measure the results using our unique
tracking system in order that we can refine the campaign
and make it work ever harder going forward.
Running a pay-per-click campaign is a quick and easy way
of generating traffic for your web site, but it is easy
to blow your budget on a small amount of clicks. For a small
10% management fee, Triangle can take away all the hassle
and minimise the cost of your campaign.
