Working in close conjunction with offline partner, Acute
Marketing, we can help to develop your brand and implement
effective offline marketing strategies.
Creating, building and sustaining successful brands
Acute Marketing’s experience is in both business-to-business
and consumer markets, large and small, across a range of
sectors including Food, Drink, Automotive, Communications,
Technology, Retail, Financial Services, Professional Services,
Construction and Manufacturing.
Strategic Brand Development
Using market research and planning techniques, Acute Marketing
look at the status of a brand, it’s objectives and
it’s present strategies when developing a successful
brand.
Market economics (size, direction, seasonality, segmentation,
penetration, frequency, share, distribution and pricing)
Competitor analysis
Consumers’ relationship with: the product / service
category; the individual brands; and with the marketing
A product improvement, a distribution or pricing change
or a combination of all or some of these actions might be
more effective than any changes in promotional or packaging
strategy. We could use research to help you evaluate how
those changes my affect your objectives.
However, we are also here to advise you on how best to
communicate with your target audiences, through packaging
and ‘promotion’, to achieve your objectives.
Insight, Ideas & Implementation
Acute use consumer insights to generate strong ideas and
implement these to achieve objectives, cost-effectively
through:
Advertising – Outdoor, Press, Radio, TV
Design – Visual identities, Packaging, Point
of Sale
Public & Press Relations – Trade and Consumer,
Local & National, Internal and External
Direct Marketing – Door to Door Distribution,
Targeted Letterbox, B2B & B2C
